The KORE radio station and transmission tower once stood along Willamette Street between 26th and 27th Avenues. The image (GN1330) above is courtesy of the Lane County History Museum and shows the South Willamette area circa 1942 as seen from approximately 25th and Olive (on the eastern flanks of College Hill) looking to the southeast. The street to the lower left is Summit (now called 25th). The KORE radio transmission tower is in the center of the image. The channel of the Amazon Creek is indicated by the dark patches of trees and shrubs in the distance.
KORE began broadcasting in 1927 in Portland. It soon moved to Springfield and then to Eugene. It is Eugene's oldest radio station. The current broadcasting tower is located on the banks of the Delta Ponds, just off Goodpasture Island Road.
Originally built in 1945 as Brumwell's Friendly Service, the Friendly Street Garage was torn down in 2004. It was located near the corner of 27th Avenue and Friendly Street. It also served as a Shell gas station. The location has since been redeveloped and currently hosts residential units.
Originally, the Eugene Country Club (ECC) was located on College Hill. The 9-hole course ran between 24th and 28th Avenues and Willamette and Lawrence Streets. The club was founded in 1899. It is the second-oldest country club in the state. ECC filed articles of incorporation in February of 1913. It remained on College Hill into the mid 1920's when a new 18-hole course was opened at the current location on Country Club Road.
The original course was not the verdant and manicured oasis we think of today. In reality, it was little more than a dusty pitch-and-putt without any kind of modern irrigation. The "greens" were made of sand (see picture below). It must have been a challenging course—the College Hill topography coupled with putts like this.
The area of College Hill between Lincoln and Lawrence and 23rd and 25th is the repository for drinking water for the City of Eugene. When we turn on the kitchen tap, water the lawn, or wash the car, chances are the water we are using comes from one of three reservoirs located on College Hill. The reservoirs and green water tower are owned and operated by the Eugene Water and Electric Board (EWEB).
The oldest of these reservoirs is close to 23rd and Lawrence. This one is known as the 603 reservoir, which is the number of feet above sea level to the overflow pipe at the top of the reservoir. This large concrete tank began life about 1915. In the beginning it had an open top and was surrounded by a wrought iron rail. About 19 years later it was covered with the present concrete lid. This concrete tank holds about two and one-half million gallons of water when filled.
Adjacent to this reservoir is the 607 reservoir, the large concrete structure with the pipe railing around the perimeter. The 607 reservoir was a product of the Franklin Delano Roosevelt Public Works Administration and constructed in 1939. This reservoir is divided into two sections, north and south, which when combined hold some fifteen million gallons of water. This facility is teamed with a larger reservoir near 25th and Hawkins, and other facilities store a supply of drinking water for the City of Eugene.
At the very top of the Friendly Area Neighborhood is the 703 reservoir, also completed in 1939. This steel tank is about thirty feet in diameter and twenty feet tall. Its six legs raise it some seven hundred feet above sea level where its red blinking light can be seen from most of downtown. This reservoir holds about one hundred thousand gallons and serves the homes in the immediate area which would have insufficient water pressure if gravity fed from the adjacent in-ground storage.
By Greg Giesy, Friendly Area Neighbors former Board member and longtime Friendly resident.
Originally printed in the Summer 2011 edition of the Friendly Area Neighborhood Newsletter.
Several neighborhood people were asked by Andrew, our newsletter editor, to write an article about Willamette Street both looking at the past and hopes for the future. Because I am a long-time resident and grew up in the Friendly neighborhood, he asked me in particular to talk on the past of Willamette Street.
My earliest memory of anything on Willamette Street was at about four years old going to the grocery store that is now Capella with my father (Willamette Street between 24th and 25th Avenues). He soon switched to the Big Y Market on 6th Avenue and then to the Little Y on 19th and Jefferson, which was a full service grocery store in those days, with even a butcher. There was a gasoline service station across the street from the Little Y so I didn’t see Willamette again until grade school.
I attended Francis Willard Grade School, and occasionally after school I was allowed to go to a friend's house on Pearl south of 29th. We would walk by the Eugene Drive-In Theater's sheet metal walls and past the drive-in's screen to a grocery store on the northwest corner of 29th and Willamette. The store had packages of flat gum with three baseball or football cards for two or three cents. The gum as I recall was terrible but we were after the trading cards.
The drive-in theater took up most of what is Woodfield Station today. The screen faced into the hillside, and home owners above could pay the drive-in a monthly fee to have a speaker (that you normally hooked to your car window) wired in their living rooms, so they could watch the movies with sound out their picture window.
Summers were partly taken up with swimming lessons at Amazon Pool. Willamette was the biggest street I needed to cross on my way to the pool because there was no Amazon Parkway at the time.
By Greg Giesy, Friendly Area Neighbors former Board member and longtime Friendly resident.
Originally printed in the Summer 2011 edition of the Friendly Area Neighborhood Newsletter
Willamette up to my teenage years was mostly vague memories but the lure of the automobile, girls, and "The Gut" was to become some of my fondest memories. For those of you that don't know, Willamette Street was called "The Gut". And "The Gut" held the imagination of Lane County teenagers with cars from the 1950's into the 1980's, and I was there for its heyday in the 1960's and saw the start of its slow death in the beginning of the 1970's.
The original Gut started in downtown Eugene at 6th & Willamette and went to the A&W Root Beer Drive-in Restaurant on the southeast corner of 29th & Willamette, then back down Willamette to 20th, with the turn over to Oak, and on down to 6th to start the track again back up Willamette. Why? The car was freedom, fun, and adventure. You could escape your problems, worries, and especially your parents with your friends, and luckily gas was cheap.
The Gut was originally broken up in sections, with the important ones being downtown, because there was a traffic light at each block so you could talk to the car next to you on a one-way street at each light, 13th to 18th for a not-so-serious drag race, 24th to 29th to yell at people going by, and driving through the parking lot at A&W to see who was there.
The Eugene Downtown Mall closing Willamette from 6th to 11th was to make "The Gut" smaller and more problematic as it eventually became just 24th to 29th with more teenagers in cars coming from Pleasant Hill, Creswell, and Cottage Grove. Friday and Saturday was even more crowded than the other days of the week, with bumper-to-bumper traffic from late afternoon into the early morning. Kids tried to park with the cramped conditions and higher gas prices, while merchants got tired of the nonsense with no trespassing signs and the police.
"The Gut" faded away by the 1990's to the relief of merchants, the police, and the City in general. Kids found other things to do with their time, and some of us went on with our lives, having memories of a different time without expensive gas, concerns of pollution, and global warming.
Willamette Street hasn't changed much from the 1960's, with destination merchants still relying on the car to bring most if not all of their business. My hope for the future is that we house enough people around the south Willamette area with denser housing and change the road to three car lanes and bike lanes so that more people will use Willamette as a place to enjoy in a different way without the car that has been so important to Willamette Street's history.
Do you have any old family albums with photographs that pertain to the Friendly Neighborhood? Volunteers are working on articles of history in the FAN, but some of the subjects are a bit sparse in material. If you are willing to share your pictures, we will scan them and incorporate them into our posts. Not to mention, give you and your family a by-line in the article.
Things we are most on the look out for:
If you have anything about the subjects listed above, or any other material of history in the FAN, please contact us and we will get back to you. The Friendly is an interesting place, please help us all share in the stories.
A group of dog lovers have stepped up to volunteer and care for Wayne Morse Dog Park (595 Crest Dr, Eugene, OR 97405), a lovely off-leash dog park with meadows, hills, trees, trails, and happy dogs and their owners. The group works with the City of Eugene, neighborhood associations, and other groups to hold work parties to maintain the park. This group is open to all park users.
On a rainy day in February, two volunteers and two staff from the City of Eugene Parks and Open Space braved the weather to plant two giant sequoia (Sequoiadendron giganteum) saplings. The group's supervisor, an expert on digging holes, provided direction and guidance. Photos from the planting event are below.
These two trees will count toward the "2,021 in 2021" project. In 2021, Eugene will welcome the IAAF World Track and Field Championships and thousands of visitors from across the globe. To help offset the carbon footprint associated with such a large event, Parks has launched an initiative to plant 2,021 giant sequoia trees by 2021. An article in the Register Guard has more information.
The group is planning another Dog Park Work Party on a Saturday morning on either June 15, 22, or 29. The work party could take care of the following:
Spread the word with your friends, family, and neighbors. If you are unable to perform hard manual labor, the group also needs help recruiting participants or preparing snacks and beverages for the volunteers. Most importantly the group has fun and builds community. Join the Google Group to receive about once monthly updates.
Public process for planning traffic calming on Jefferson to start in 2019
The City of Eugene Public Works Department has started work on repaving West 19th and 20th Avenues in the Friendly. This work comes after months of construction in the area by Northwest Natural Gas to put their gas lines deeper underground to prevent them from being damaged during the roads reconstruction.
These streets have deteriorated pavement due to age and traffic loading and need to be repaved. Work will also include reconstructing sidewalk access ramps in order to comply with the Americans with Disabilities Act (ADA). This project is primarily intended to repair the street pavement, but additional storm sewer work will be done to improve drainage.
ADA ramps are expected to be completed by mid-May. Concrete work will be done from May to June. 19th Avenue preparation and paving is planned for mid-June. The project overall is expected to be completed in early July. An exact timeline is not set in stone and could possibly change.
What's Happening at 19th and Jefferson?
Originally concrete curb bump outs were planned for 19th and Jefferson to reduce the crossing distance for pedestrians, constrict the traffic lane to reduce vehicle speeds, and make pedestrians more visible to drivers. However due to both the need for delivery trucks and buses to navigate the intersection and to accommodate the potential for separated bike lanes on Jefferson Street in the near future, temporary bump outs will be installed instead. This is a less expensive option that can demonstrate the effectiveness of its design. An example of this treatment is located at the intersection of Oak Street and South Park Avenue in Downtown Eugene.
Pan and zoom the Google Street View from May 2018.
Photos from May 2019.
Although the details are yet to be worked out, treatments could include marked crosswalks, street painting, planter boxes, reflective flap posts, and signage. The City will collaborate with FAN residents and businesses on the design, installation, and maintenance of fixtures or paint.
Additionally City staff have committed to launching a public process in 2019 that will look at constructing traffic calming on Jefferson Street in 2020. As part of that public process, the City will consider installing bike lanes on Jefferson. See details at the end of this article for how to stay informed and participate.
The City of Eugene Public Works Department provided the following in its Project Information Sheet for West 19th Avenue Pavement Preservation.
Work will occur on:
The major source of funding is the 2012 Street Preservation Bond.
For More Information
Project Manager: Ryan Essler, phone 541-520-9893, email@example.com
Online road reports: www.eugene-or.gov/traffic
On Twitter: twitter.com/EugenePW
Sign Up to Participate
The FAN Transportation Team will coordinate and publicize the progress of this project through the Friendly Newsletter, Friendly Flyer, Google Group, and Facebook and Twitter feeds. Sign up or follow us to participate and stay informed.
FAN Transportation Team Meetings
First Monday of the month, except January and September.
7:00 - 9:00 PM
Billy Mac's Bar & Grill
605 W 19th Ave
Eugene, OR 97402
Map and Directions
The Transportation team meetings are open to the public.
by Gary Arnold
Sampson Hirem Freundlich was born in New York City December 16, 1840. As a young man, he made his way to the west coast in 1863 and eventually to Eugene in 1865. Although full of energy, he was empty of financial resource. Penniless, he found work at Goldsmith and Blanding's General Store where he worked for four years. Turning some of that energy into hard work he opened his own store around 1869.
This is a story repeated thousand of times in America. Going west to find a better life. Why should anyone in the Friendly Area Neighbors find this story of more than passing interest? Somewhere in his youth, Sampson Freundlich shortened his first name to Sam and "Americanized" his last name from German to English. He became Sam Friendly. Eventually his adopted city of Eugene would name a street and neighborhood after him—our very own Friendly neighborhood.
His dry goods store at 884 Willamette (west side of the street, just south of where the mid-block crosswalk is located) gradually transformed into an upscale mercantile which imported fabrics and patterns of the latest big-city fashions (you sewed your own clothes back then).
Sam didn't live in the Friendly neighborhood. Back then, what would become FAN was well outside the city. His home at 10th and Willamette was close to the store and close enough to some of his favorite recreations. Sam and his neighbor, George Dorris (both future mayors of Eugene) were known for being extremely hospitable to visitors and University students. The house was gone by the early 20th century. The Schaefer Building now stands at that location (southeast corner of 10th and Willamette).
Sam married a Salem girl, Mathilda Adler, on Nov 16, 1873. They had three daughters, Carrie, Theresa, and Rosalie.
Sam started to make a name for himself by becoming an active booster for bringing the railroad to Eugene (which happened in 1871). He also was elected president of the Eugene Board of Trade in 1888. He was described as a small, quick-stepping man who always had time for the University and its students. He is rumored to have never missed a U of O football game (first game 1894). His interest in the U of O led him to sit on the board of Regents for the University 22 years (1895-1915).
A statewide ballot measure in 1907 considered whether the state should continue funding the university. A "no" vote would have brought the school to ruin. Sam worked tirelessly in support of continued funding, and when the measure passed in the June election, a huge victory rally was held at the old Kincaid Field (located on Memorial Quad between Chapman and Condon Halls). The students demanded a speech from Sam, bodily lifting him from the muddy field and placing him onstage. Although he had no speech prepared, he met with resounding applause from the assembled crowd.
Sam served two terms on the city council and was elected mayor of Eugene from 1893-1895. During this time, in appreciation of his work with the university board of regents, the new university dormitory built in 1893 was named Friendly Hall.
Sam lived out his days in Eugene. He died on August 13, 1915 at the age of 75. His obituary in the paper ran a full page. He is buried in the mausoleum building at the Eugene Masonic Cemetery, not too far from Friendly Hall, Friendly Street, and the Friendly neighborhood.